by Mikenzie Rae Media

Your reviews close the sale before you ever talk

RAEDAR builds and protects a review reputation that makes buyers choose you with confidence.

By Mikenzie Rae. Founder, Mikenzie Rae Media. Builder of RAEDAR.Reviewed by the Mikenzie Rae Media teamPublished Updated

Questions, or want to see what we would do for you. Email us, we answer lightning fast.

Published rates. No upsells. No surprises.

In plain language

Reputation management is the system that earns real reviews, responds to every one, and protects how buyers see you across Google, Facebook, and the niche directories that matter in your category. RAEDAR runs that system, asks happy customers at the right moment, replies fast and on brand, and surfaces your best feedback where buyers are deciding.

Definition

What reputation management actually is.

Reputation management is the ongoing work of shaping what buyers find when they look you up. It covers review acquisition, review response, monitoring across platforms, escalation when something goes wrong, and the on site display of trust that turns researchers into callers. It is not removal of bad reviews, which is rarely possible and never the right play.

The gap

Where the money is leaking right now.

People read your reviews before they call, and they believe them more than any ad you run. Too few reviews, or one loud bad one left unanswered, and the customer quietly picks someone else.

Reputation is not luck. It is a system, and most businesses do not have one.

What the data says

  • BrightLocal finds 87 percent of consumers used Google to evaluate local businesses in 2022, and 81 percent read reviews before reaching out.

    Source: BrightLocal Local Consumer Review Survey

  • Harvard Business School research shows a one star increase in Yelp rating drives a 5 to 9 percent lift in revenue.

    Source: HBS, Michael Luca

  • Google's own guidance says responding to reviews improves your local ranking and the trust signal to buyers.

    Source: Google Business Profile Help

  • BrightLocal finds review recency is one of the top three review factors buyers weigh, posts older than a few months count less.

    Source: BrightLocal Local Consumer Review Survey

The play

RAEDAR runs your reputation.

  • Earn a steady flow of real reviews from happy customers.
  • Respond the right way, fast, to every review.
  • Surface your best feedback where buyers see it.
  • Catch problems early, before they spread.

How it works

  1. 01

    Set up the ask

    We build a simple system that asks happy customers at the right moment for a real review.

  2. 02

    Monitor every platform

    Google, Facebook, the niche directories that matter, all watched in one place.

  3. 03

    Respond fast

    Every review gets a calm, professional reply, fast.

  4. 04

    Display trust

    We surface your best reviews on your site where they close the sale.

  5. 05

    Escalate the bad

    When something goes wrong, we handle it the right way and learn from it.

  6. 06

    Report monthly

    What is up, what is down, what we did, what is next.

Old way vs

Old way
AcquisitionHope a customer leaves a review.A system that asks at the right moment, every time.
ResponseReplies, sometimes, days later.Fast, on brand replies to every review.
DisplayReviews hidden on Google.Best reviews surfaced on your site where they sell.
Bad review handlingPanic, or pretend it is not there.Calm, professional, learn, and earn more good ones.

Why is the authority

RAEDAR watches your reputation across the places buyers look and keeps it strong, tied to everything else we run.

Honest answer

Worried about a few bad reviews.

The fix is more real, recent, positive reviews and a calm, professional reply. We build exactly that.

Let your reputation do the selling. See the plan today.

Questions, or want to see what we would do for you. Email us, we answer lightning fast.

Published rates. No upsells. No surprises.

Keep going

Common questions