by Mikenzie Rae Media

Get cited by the AI that is quietly sending traffic

RAEDAR makes the generative engines and AI overviews pull your business in as a trusted source.

By Mikenzie Rae. Founder, Mikenzie Rae Media. Builder of RAEDAR.Reviewed by the Mikenzie Rae Media teamPublished Updated

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In plain language

Generative Engine Optimization, GEO, is the work of becoming a source the AI overviews and generative answer engines cite and link. RAEDAR runs that work end to end, structures your site so the engines can read and trust it, publishes the answer pages they reach for, and tracks your citations across Google AI Overviews, Perplexity, Bing Copilot, ChatGPT, and Gemini.

Definition

What GEO actually is.

GEO is the discipline of optimizing for generated answers instead of ten blue links. The engines now compose a single response and cite a handful of sources. Being one of those sources is the new front page. GEO covers schema, answer formatting, evidence, freshness, and the off site signals that make the engines trust you.

The gap

Where the money is leaking right now.

Search results now open with an AI written answer, and tools like Perplexity hand people a finished response with sources. If you are not one of those sources, the click goes to whoever is. The page below the answer matters less every month.

Being the cited source is the new front page. Most businesses do not even know the page exists.

What the data says

  • Google has rolled AI Overviews to billions of users worldwide, changing how the top of the results page looks for high intent queries.

    Source: Google I/O 2024 keynote

  • Perplexity reports billions of answered queries per year, every answer with a visible source list.

    Source: Perplexity AI

  • Bing Copilot results show inline citations linking back to the sites the model used, sending real referral traffic.

    Source: Microsoft Bing

  • Structured data and clean schema help engines parse your pages and pick you as a source, per Google's own guidance.

    Source: Google Search Central

The play

RAEDAR runs generative engine optimization for you.

  • Become a source the AI overview quotes and links.
  • Structure your site so engines can read and trust it.
  • Cover the questions buyers ask, with answers worth citing.
  • Track your presence across the generative engines and grow it.

How it works

  1. 01

    Audit

    We pull your current citations and answer presence across the generative engines, with a baseline you can see.

  2. 02

    Schema

    We add the structured data the engines look for, Organization, LocalBusiness, FAQ, Article, Product, and HowTo where it fits.

  3. 03

    Answer pages

    We publish answer first pages that match the questions the engines compose for, with short leads and clear evidence.

  4. 04

    Authority

    We earn the third party mentions and links that turn you from a candidate into a chosen source.

  5. 05

    Watch and grow

    We monitor your citations weekly and double down on the formats and topics where you start winning.

Old way vs

Old way
TargetTop ten on a search page.One of the cited sources inside the AI answer.
Page formatLong intro, key info buried.Short answer first, evidence after, schema underneath.
MeasureKeyword position.Citation count and answer share across the generative engines.
Refresh cadenceOnce a quarter.Continuous. The engines do, so we do.

Why is the authority

RAEDAR lives in this layer. It reads how the engines treat you and runs the work to make you the source they reach for.

Honest answer

Think your current SEO covers this.

Old SEO aims at ten links. GEO aims at the one answer on top. Different game, and RAEDAR plays it.

Own the answer and the citation. See where you stand today.

Questions, or want to see what we would do for you. Email us, we answer lightning fast.

Published rates. No upsells. No surprises.

Keep going

Common questions